{"id":2026,"date":"2026-01-20T15:49:58","date_gmt":"2026-01-20T14:49:58","guid":{"rendered":"https:\/\/kaleapr.com\/blog\/"},"modified":"2026-02-09T14:48:00","modified_gmt":"2026-02-09T13:48:00","slug":"blog","status":"publish","type":"page","link":"https:\/\/kaleapr.com\/it\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2026\" class=\"elementor elementor-2026 elementor-41\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2aabe24 e-flex e-con-boxed e-con e-parent\" data-id=\"2aabe24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-756ff9d elementor-widget elementor-widget-heading\" data-id=\"756ff9d\" data-element_type=\"widget\" data-e-type=\"widget\" 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elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"dc83428\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:2036,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-2036\">.elementor-2036 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.elementor-icon-list-icon svg{fill:var( --e-global-color-primary );}.elementor-widget-post-info .elementor-icon-list-text, .elementor-widget-post-info .elementor-icon-list-text a{color:var( --e-global-color-secondary );}.elementor-widget-post-info .elementor-icon-list-item{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-2036 .elementor-element.elementor-element-0727315 .elementor-icon-list-icon{width:14px;}.elementor-2036 .elementor-element.elementor-element-0727315 .elementor-icon-list-icon i{font-size:14px;}.elementor-2036 .elementor-element.elementor-element-0727315 .elementor-icon-list-icon svg{--e-icon-list-icon-size:14px;}.elementor-2036 .elementor-element.elementor-element-0727315 .elementor-icon-list-text, .elementor-2036 .elementor-element.elementor-element-0727315 .elementor-icon-list-text a{color:var( --e-global-color-accent );}.elementor-widget-theme-post-title .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-2036 .elementor-element.elementor-element-9059e47 .elementor-heading-title{font-family:\"THE SEASONS\", Sans-serif;font-size:24px;font-weight:600;}.elementor-2036 .elementor-element.elementor-element-9059e47{width:var( --container-widget-width, 75% );max-width:75%;--container-widget-width:75%;--container-widget-flex-grow:0;}.elementor-widget-theme-post-excerpt{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-2036 .elementor-element.elementor-element-49fc2b0{color:var( --e-global-color-accent );}.elementor-widget-button .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-2036 .elementor-element.elementor-element-02a3a16 .elementor-button{fill:var( --e-global-color-primary );color:var( --e-global-color-primary );background-color:#54443500;border-style:solid;border-width:1px 1px 1px 1px;border-color:var( --e-global-color-primary );}.elementor-2036 .elementor-element.elementor-element-02a3a16 .elementor-button:hover, .elementor-2036 .elementor-element.elementor-element-02a3a16 .elementor-button:focus{color:#FFFFFF;background-color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-2036 .elementor-element.elementor-element-02a3a16 .elementor-button:hover svg, .elementor-2036 .elementor-element.elementor-element-02a3a16 .elementor-button:focus svg{fill:#FFFFFF;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2036\" class=\"elementor elementor-2036 elementor-724 elementor-724 e-loop-item e-loop-item-2024 post-2024 post type-post status-publish format-standard has-post-thumbnail hentry category-evidenza\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-48906d2 e-con-full e-flex e-con e-parent\" data-id=\"48906d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b13223e e-con-full e-flex e-con e-child\" data-id=\"b13223e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0aadea elementor-widget elementor-widget-image\" data-id=\"d0aadea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/kaleapr.com\/wp-content\/uploads\/2026\/02\/DSC03694-1024x683.webp\" class=\"attachment-large size-large wp-image-2025\" alt=\"\" srcset=\"https:\/\/kaleapr.com\/wp-content\/uploads\/2026\/02\/DSC03694-1024x683.webp 1024w, https:\/\/kaleapr.com\/wp-content\/uploads\/2026\/02\/DSC03694-300x200.webp 300w, https:\/\/kaleapr.com\/wp-content\/uploads\/2026\/02\/DSC03694-768x512.webp 768w, https:\/\/kaleapr.com\/wp-content\/uploads\/2026\/02\/DSC03694.webp 1440w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74ba5eb e-con-full e-flex e-con e-child\" data-id=\"74ba5eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0727315 elementor-widget elementor-widget-post-info\" data-id=\"0727315\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d3c114 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>02.02.26<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9059e47 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"9059e47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Il nome Kalea e le pr come un&#8217;arte<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49fc2b0 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"49fc2b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tPR as an ART \u00e8 il nostro claim, per nulla altezzoso \t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02a3a16 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"02a3a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/kaleapr.com\/it\/kalea-means-a-long-life-story\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LEGGI TUTTO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b7f443 e-con-full e-flex e-con e-parent\" data-id=\"0b7f443\" data-element_type=\"container\" data-e-type=\"container\" id=\"blog-carousel\">\n\t\t<div class=\"elementor-element elementor-element-e462ac1 e-con-full e-flex e-con e-child\" data-id=\"e462ac1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc76776 elementor-grid-4 elementor-grid-tablet-4 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"bc76776\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:2037,&quot;columns&quot;:4,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;columns_tablet&quot;:4,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-2037\">.elementor-2037 .elementor-element.elementor-element-2c6635a{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;border-style:none;--border-style:none;}.elementor-widget-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-post-info .elementor-icon-list-item:not(:last-child):after{border-color:var( --e-global-color-text );}.elementor-widget-post-info .elementor-icon-list-icon i{color:var( --e-global-color-primary );}.elementor-widget-post-info .elementor-icon-list-icon svg{fill:var( --e-global-color-primary );}.elementor-widget-post-info .elementor-icon-list-text, .elementor-widget-post-info .elementor-icon-list-text a{color:var( --e-global-color-secondary );}.elementor-widget-post-info .elementor-icon-list-item{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-2037 .elementor-element.elementor-element-5a1f39b .elementor-icon-list-icon{width:14px;}.elementor-2037 .elementor-element.elementor-element-5a1f39b .elementor-icon-list-icon i{font-size:14px;}.elementor-2037 .elementor-element.elementor-element-5a1f39b .elementor-icon-list-icon svg{--e-icon-list-icon-size:14px;}.elementor-2037 .elementor-element.elementor-element-5a1f39b .elementor-icon-list-text, .elementor-2037 .elementor-element.elementor-element-5a1f39b .elementor-icon-list-text a{color:var( --e-global-color-accent );}.elementor-2037 .elementor-element.elementor-element-9e04112{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% 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--e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-2037 .elementor-element.elementor-element-31840da .elementor-button{font-family:\"Montserrat\", Sans-serif;font-size:90px;font-weight:500;fill:var( --e-global-color-accent );color:var( --e-global-color-accent );background-color:#54443500;}.elementor-2037 .elementor-element.elementor-element-31840da{width:var( --container-widget-width, 30% );max-width:30%;--container-widget-width:30%;--container-widget-flex-grow:0;}@media(max-width:767px){.elementor-2037 .elementor-element.elementor-element-29abddc{--container-widget-width:50%;--container-widget-flex-grow:0;width:var( --container-widget-width, 50% );max-width:50%;}.elementor-2037 .elementor-element.elementor-element-31840da{width:var( --container-widget-width, 41% );max-width:41%;--container-widget-width:41%;--container-widget-flex-grow:0;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2037\" class=\"elementor elementor-2037 elementor-720 elementor-720 e-loop-item e-loop-item-2018 post-2018 post type-post status-publish format-standard has-post-thumbnail hentry category-related\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-2c6635a e-flex e-con-boxed e-con e-parent\" data-id=\"2c6635a\" data-element_type=\"container\" data-e-type=\"container\" id=\"blog-post\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34114ba elementor-widget elementor-widget-image\" data-id=\"34114ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kaleapr.com\/it\/please-be-honest\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kaleapr.com\/wp-content\/uploads\/elementor\/thumbs\/art_4-rilozemcq311w6qni370iysmji4ih5qpc7jzx78ddk.webp\" title=\"art_4\" alt=\"art_4\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1f39b elementor-widget elementor-widget-post-info\" data-id=\"5a1f39b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d3c114 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>03.02.26<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e04112 e-con-full e-flex e-con e-child\" data-id=\"9e04112\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29abddc elementor-widget__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"29abddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/kaleapr.com\/it\/please-be-honest\/\">Please, be honest<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31840da elementor-align-justify elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"31840da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/kaleapr.com\/it\/please-be-honest\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Livello_2\" data-name=\"Livello 2\" viewBox=\"0 0 70.83 18.86\"><defs><style>      .cls-1, .cls-2 {        fill: #693718;      }      .cls-3 {        fill: none;      }      .cls-3, .cls-2 {        stroke: #693718;        stroke-miterlimit: 10;      }    <\/style><\/defs><g id=\"testo\"><g><g><line class=\"cls-3\" x1=\".5\" y1=\"13.83\" x2=\"69.63\" y2=\"13.83\"><\/line><path class=\"cls-1\" d=\"M62.8,18.63c-.15-.23-.08-.54.15-.69l6.45-4.11-6.45-4.11c-.23-.15-.3-.46-.15-.69s.46-.3.69-.15l7.11,4.53c.14.09.23.25.23.42s-.09.33-.23.42l-7.11,4.53c-.08.05-.18.08-.27.08-.17,0-.33-.08-.42-.23Z\"><\/path><\/g><line class=\"cls-2\" x1=\".5\" x2=\".5\" y2=\"14.86\"><\/line><\/g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2037\" class=\"elementor elementor-2037 elementor-720 elementor-720 e-loop-item e-loop-item-2020 post-2020 post type-post status-publish format-standard has-post-thumbnail hentry category-related\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-2c6635a e-flex e-con-boxed e-con e-parent\" data-id=\"2c6635a\" data-element_type=\"container\" data-e-type=\"container\" id=\"blog-post\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34114ba elementor-widget elementor-widget-image\" data-id=\"34114ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kaleapr.com\/it\/the-huge-difference-between-media-relations-and-advertising\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kaleapr.com\/wp-content\/uploads\/elementor\/thumbs\/art_3-rilorwuo8mrrc3mi9cl35cvc1x2640zqn4bn6scczc.webp\" title=\"art_3\" alt=\"art_3\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1f39b elementor-widget elementor-widget-post-info\" data-id=\"5a1f39b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d3c114 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item 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